AI Insights · Timothy · April 2024
Top 5 Film & Television Apps on iOS in Oceania Q1 2024
In Q1 2024, the top Film & Television apps on iOS in Oceania saw varied performance in weekly downloads, revenue, and active users, with notable trends for each platform.
In the first quarter of 2024, the Film & Television category on iOS in Oceania showcased a range of performances among the top five apps: Amazon Prime Video, Netflix, Disney+, 9Now, and ReelShort - Short Movie & TV. Here’s a closer look at their performance metrics, brought to you by Sensor Tower.
Amazon Prime Video experienced a steady increase in weekly revenue, peaking at around $249K in the final week of February. Weekly downloads showed an initial surge to 43.6K in late January, followed by a decline to 21.7K by the end of February. Active users saw a slight decrease from 315K at the start of the quarter to 266K by mid-March.
Netflix maintained consistent weekly revenue, reaching approximately $168K at the end of February. Downloads fluctuated, starting at 35.9K in early January and ending at 30.7K in late March. Active users saw a rise towards the end of the quarter, from around 2.3M to 2.2M.
Disney+ saw its highest weekly revenue of about $748K in the last week of February. Downloads began at 26.2K in early January but dipped to 17.1K by late January, before recovering to 32.3K by mid-March. Active users decreased from 1.1M at the beginning of the quarter to 839K in early March, with a slight recovery to 967K by the end of March.
9Now had an interesting trend in downloads, with a peak of 28.5K in late January before settling at around 11.3K towards the end of the quarter. Active users increased from 93K in early January to 136K by late January, then fluctuated to end at 92.5K in late March.
ReelShort - Short Movie & TV showed notable revenue growth, peaking at $85.6K in the last week of February. Downloads initially dropped from 30.5K in early January to 6.8K by mid-February, before bouncing back to 18.1K at the end of February. Active users saw a steady increase towards the end of the quarter, from 65.6K in early January to 66.9K by the end of March.
These insights from Sensor Tower highlight the dynamic nature of the Film & Television app market in Oceania for Q1 2024. For more detailed data and analysis, visit Sensor Tower.
